MEETING CONSUMER DEMAND FOR QUALITY
U.S. dairy farmers produce high quality milk and beef every day using practices that ensure animal welfare, employee safety, and environmental sustainability. While most consumers trust farmers and their work, many consumers want additional assurance that the quality beef they eat and milk they drink are safe and ethically produced. Dairy farmers use science-based protocols to ensure milk quality and beef safety, but processors and retailers need assurances of responsible animal care through verification, traceability, and transparency, to validate production practices.
THAT’S WHERE THE DAIRY QUALITY CENTER COMES IN
The Dairy Quality Center (DQC) is part of a network of dairy farmers, certifying veterinarians, and beef processing partners all working together to provide consumers with confidence that the food they eat was produced through ethical and sustainable means, and to reward dairy farmers for producing premium beef and dairy products.
THE VERIFIED PREMIUM PLUS PROGRAM
Our Verified Premium Plus (VPP) program is a full-circle farm certification system that validates animal health and welfare, employee safety, and sustainability best practices on the dairy farm. VPP validates animal care practices associated with dairy cows that enter the beef system.
- VPP protocols are trusted by processors, QSR, and food service retail brands.
- Certifiers are a network of practicing veterinarians that work with the dairies on continuous improvement of animal welfare practices.
- Dairy farmers can receive premiums from supply chain partners.
“Caviness feels that the depth of resources and expertise that DQC and its partners bring to the table can really help facilitate this program in becoming an industry gamechanger in regards to animal health initiatives. We are excited for what the future holds.”